PROJECT TITLE UNBOUND is a self-initiated brand campaign for La Sportiva, exploring the intersection of climbing and ballet — two disciplines built on strength, grace, and pain. The campaign argues that movement is not discipline-bound; precision, pressure, and power are universal.
Cast around Mischa Hall, a professional dancer and climber, the project was developed from concept through to large-format environmental visualisation: billboards, A3 posters, under-bridge installations, and store window banners. The full arc of art direction, from a single idea to physical presence in the world.
My responsibilities included Concept, Art Direction, Photoshoot Direction, and Design.